New Changes, New Ideas Furniture China 2017 Focuses on Excellence

  • 2017-09-12

China International Furniture Expo (abbr. Furniture China) is one of the premier international trade fairs with an ever-increasing reputation in the world. It takes the lead in the industry offering an extensive range of furniture products and related raw materials for manufacturing. Known by its comprehensive product categories, Furniture China is an ideal sourcing platform supplying various wonderful home furniture products, which mainly includes ten major furniture categories from Contemporary, Design, Upholstery, Classic, Table & Chair, Outdoor, Office, Children Furniture, Furniture Components, Raw Materials and more.

On 12 September, the 23rd China International Furniture Expo (abbr. Furniture China 2017) opens door to welcome furniture traders and buyers from home and abroad. Over 2,300 exhibitors bring their excellent products here for the exhibition supplying a wide range of furniture categories for procurement and sourcing.

This year, the exhibition occupies entire 19 indoor pavilions with additional 15 outdoor halls and 2 self-construction stands, covering nearly 300,000 square meters in the SNIEC. Both contemporary furniture categories and FMC sectors get expansion of almost 50,000 square meters due to the move-out of whole home furnishing categories and Design of Designers joining the concurrent event Maison Shanghai in the SWEECC.

The biggest change to this year’s Furniture China is the layout adjustment. Product categories in W halls are swapped to the opposite E halls, and thus Hall E1-E7 showcases various attractive contemporary furniture products while the upholstery furniture categories are dedicatedly displaying in the Hall W1-W5.

With strict quality control by the organizers, the four-day exhibition tries to present thousands of high-quality furniture products in front of global buyers and to build an effective trading platform booming business for the furniture industry.

Show Highlights
1) Exhibitor Quality Further Improved, New Brands Exceeding 500
Adhering faithfully to its core guideline — “Export-oriented”, “High-end Domestic Sales”, “Original Design” and “Industry Leading”, Furniture China has been highly recognized as one of the premier trading exhibitions in the world with an ever-improving reputation over the years. Many domestic and overseas buyers are used to coming every September to Pudong where Furniture China has already become their first choice for buying furniture and establishing solid business contacts and connections.

In the 2017 edition, there are more than 500 new brands participating in Furniture China, such as A-Zenith, COOMO, CAMERICH, HALO Creative, TRECA and TK Home Deco. Design Hall in particular, has an increase of 50% new brands making their debut, including Wow Design, Shiji and Shenghua etc. In addition, highly acclaimed brands from last year such as U+ FURNITURE, QUMEI, EXPOCASA, Yang Liping Art Furniture, DOMO Life, PUSU and NORYA are also returning. Furthermore, many exhibitors like MATRIX, VANCER and TALMD all put forward new brands and bring to the exhibition. The International Brand Hall house over 200 brands from 25 countries including France, Italy, the US, the UK, South Korea, Belgium, Malaysia and North European countries, as well as Tonino Lamborghini which rarely participates in exhibitions in China.

The Gold Idea Design Award enters the 4th edition this year and taps Prof. Dr. Peter Zec as the chief judge again responsible for evaluation of the award entries. In addition, “China Furniture Product Innovation Awards” creates a new category to praise outstanding overall furniture customization since this year.

2) FMC Gathering World’s Leading Brands to Move Forwards High-end Manufacturing
FMC is the spotlight of Furniture China this year. It responds to the pain points of the furniture industry with introduction of many leading brands and high-end fabrics and materials exhibitors from home and abroad, including Akzo Nobel (the world’s largest powder coating manufacturer), high-end domestic material manufacturers like Furen Market, Zhongqiao, Kingdecor and Maya Fabric, as well as famous international associations, such as AHEC, French Timber and Canada Wood.

Moreover, the organizers have taken bold measures to open up the upstream and downstream industry chain, removed woodworking machinery, and instead to remain more focus on upgrading the quality of furniture raw materials, mattress fabrics, upholstered furniture components, leather, hardware, panels, surface décor coating and adhesive. Such strategic foresight reflects the determination and confidence of the organizers to help enterprises solve the pain points through efforts by the exhibition, events and meetings, and thus to further explore ways for the Chinese furniture industry to move forwards high-end manufacturing.

Hall N5, hall E8A and hall E8B features premium raw materials and furniture fabrics in high qualities. It is worth mentioning that “The 4th Design Sofa, Fabric and Material” this year has attracted 35 fantastic exhibiting companies together bringing 37 selected sofas and unique materials, which are all displaying at the booth E8B-A55. With introduction of innovative sofa products and competition, this special event aims to encourage more sofa and upholstered manufacturers to upgrade production technology, enhance fabrics and design drive the industrial development moving towards high-end manufacturing.

3) Color of Furniture, Booth E8B-A55
Further to Furniture China’s resourceful advantages, the organizer launches a new project this year, themed as “Color of Furniture” emphasizing on the insight of prevailing color in current furniture design, especially referring the color matching and customized patterns in creating fashion home color trends. The launching ceremony is scheduled on 13 September, followed its theme forum “Encounter with Colors” given by several keynote speakers, such as Professor Mr. Jean-Philippe Lenclos – the very famous and renowned master of color from France, Professor Mr. Song Jianming from the China Academy of Art and industry experts from CNFA and Hangzhou Plough Color Research.

In addition, Professor Mr. Jean-Philippe Lenclos is also invited to share his own path and life becoming a color designer on the China Home Design Conference at No.1 Meeting Room on 13 September, in SWEECC.

Next Meeting, See you in 2018!

The 24th China International Furniture Expo
(Furniture China 2018)

September 11 – 14, 2018
SNIEC (Pudong, Shanghai)