Furniture China to Create a Milestone with “Dizzying” New Changes in 2017

Following 10 months of preparation, the 23rd China International Furniture Expo (abbr. Furniture China 2017) and the 2nd Maison Shanghai, co-hosted by China National Furniture Association (CFNA) and Shanghai UBM Sinoexpo Int’l Exhibition Co., Ltd., will return on 12-15 September 2017 at Shanghai New International Expo Centre (SNIEC) and Shanghai World Expo Exhibition & Convention Center (SWEECC) in Pudong Shanghai, China.

During the four-day exhibition, the organizers are going to present nicely thousands of new furniture products from total of 3,500 exhibitors in the two venues, covering nearly 350,000 square meters exhibition areas. Together with more than 40 purposeful meetings and forums on-site, Furniture China and Maison Shanghai in the upcoming edition will greatly offer to lead its audience to experience the various possibilities of life aesthetics and styles.

Furniture China Entering a New Realm with Major Layout Adjustments
Growing over two decades, Furniture China is entering into a new realm of pursuing quality excellence instead of expanding merely exhibition scale. By having strict quality control of participating exhibitors as well as continuous upgrades of hall layout and services, the organizers aim to provide an ideal trading platform for global industry buyers to source high-quality furniture products and to boost business opportunities through the exhibition.

1) Design of Designers and Home Furnishings Moved to SWEECC – The Whole Exhibition Areas Increased by Nearly 50,000 Square Meters
The layout adjustment is the biggest change to this year’s Furniture China. Product categories in W halls have been swapped to the opposite E halls, and thus contributing to the expansion of contemporary furniture, which covers entire 7 indoor pavilions from Hall E1-E7. In the meanwhile, more contemporary brands and companies will have chance to exhibit at Furniture China this September. With the Design of Designers (DOD) and Home Furnishings moved out to the SWEECC, Furniture China leaves even more space for presentation of furniture finished products and raw materials. Hall E8A & E8B will instead be used for the FMC China and “Design Sofa, Fabric & Material”. In this way, the two exhibitions respectively in SNIEC and SWEECC are finely positioned, with Furniture China in SNIEC focusing on furniture trade and high-end upstream manufacturing in industrial chains, and Maison Shanghai in SWEECC concentrating on lifestyles with home decorations and furniture designs in particular. The overall area for the two exhibitions goes up to 350,000 square meters in total this year, nearly 50,000 square meters increased due to expansion of some 25,000 square meters for the contemporary furniture, 8,500 square meters for the outdoor pavilions and almost 20,000 square meters for Maison Shanghai.

2) Export-oriented, High-end Domestic Sales – Exhibitor Quality Further Improved for 2017
Adhering faithfully to its core guideline of “Export-oriented”, “High-end Domestic Sales”, “Original Design” and “Industry Leading”, Furniture China has been highly recognized as one of the premier trading exhibitions in the world. Last year’s edition successfully attracted 119,975 visits from 158 countries and regions (including 15,077 from overseas). By far, the visitor pre-registrations for the 2017 edition have reached over 50,000 and more positively expected to break and set a new record this year.

The reason why Furniture China in Pudong has been able to become the first choice for domestic and international buyers every year with an ever-improving reputation over the years is because of the strictly high-quality control of exhibitors and also mindful devotion to the improvement of exhibition services.

On the other hand, the Awards will add luster to Furniture China. Prof. Dr. Peter Zec has confirmed to lead the judging panel again for the “Gold Idea Design Award”. And the “China Furniture Product Innovation Awards” is to include “Overall Furniture Customization Award” for the first time.

Furniture China Highlights for 2017

FMC China Gathering World’s Leading Brands to Move Forwards High-end Manufacturing
FMC is the spotlight of Furniture China this year. It responds to the pain points of the furniture industry with introduction of many renowned leading brands and high-end exhibitors of fabrics and materials from home and abroad, including Akzo Nobel, the world’s largest powder coating manufacturer, famous international panel producers organized by the wood industry associations from United States, France and Canada, as well as high-end domestic material manufacturers like Carpoly, Kingdecor and Maya Fabric. Moreover, the organizers have taken bold measures to open up the upstream and downstream industry chain, removed woodworking machinery and instead, to remain more focus on upgrading furniture raw materials, accessories, mattress fabrics, upholstered furniture components, leather, hardware, panels, surface décor coating and adhesive in order to help enterprises solve the pain points through the exhibition, events and meetings, thus to further explore ways for the Chinese furniture industry to move forwards high-end manufacturing. FMC Premium in Hall N5 will keep to bring high-quality raw materials for furniture manufacturing.

Material Land (Hall E8B booth: A55)
Material Land is a multi-functional zone combines products display and forum area. It is also where the themed event “Design Sofa, Fabric and Material” situated, a specific exhibition area exclusive to furniture suppliers and designers for learning the new performance, technology and future trends of materials.

Color of Furniture China
Based on powerful database accumulating over the years, Furniture China is rich in excellent designer portfolios and manufacturing enterprises of the industry. It profoundly makes the exhibition far beyond doing business trade only, but also an interactive communication platform for information sharing on Chinese design concepts, industry innovations and release of the latest market trends.

Further to this resourceful exhibition advantage, the organizer will launch a new project themed as “Color of Furniture China” emphasis on the insight of prevailing color trends in the future, referring color matching and how to integrate and jointly create popular furniture colors for serial and customized themes. A launching ceremony will kick off the first “Encounter with Colors” forum on September 13th in the Material Land. Keynote speakers will have renowned French master of color Professor Jean-Philippe Lenclos, Professor Song Jianming from the China Academy of Art and industry experts from CNFA and Hangzhou Plough Color Research.

In addition, Professor Jean-Philippe Lenclos will be also invited to give a keynote speech on the color aesthetics of Chinese furniture design over the next 3 years, with a special book signing for audience afterwards the China Home Design Conference which will take place during the concurrent event Maison Shanghai in the SWEECC.

Considerate Visitor Service

For convenience of visiting both exhibitions in separate venues, shuttles are ready to offer free transportation services between SNIEC and SWEECC every 5 minutes. Visitors can easily have access to many helpful facilities, self-service equipment, internet and rest areas while visiting Furniture China and Maison Shanghai.

1) View hall layout of Furniture China 2017
2) Check out Exhibitors in 2017
3) Pre-register to visit

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