Travelling Eastward, Accompanying Worldwide —Furniture China 2015 will Create a New Peak again in Pudong in September

Shanghai is to become a more remarkable focus for global furniture industry in September, 2015. Through unremitting efforts and cultivation for more than 20 years, Furniture China successfully creates September-Shanghai to be a grand stage for global furniture industry. Due to its important position, the furniture exhibition which has been always held in Guangzhou also declares to move to Shanghai for city-wide exhibition with Furniture China. In spite of close-fitting competition, Furniture China keeps a foothold to practice its own internal work diligently, constantly perfects and develops its core competitiveness, and strives to present a gluttonous trade feast for exhibitors and audiences in Pudong where favorable climatic, geographical and human conditions are integrated.

In 2015, The 21st China International Furniture Expo (also widely known as Furniture China 2015) will still be exhibited simultaneously at Shanghai New International Expo Center (SNIEC) and Shanghai World Expo Exhibition & Convention Center (SWEECC) in Pudong, Shanghai; its exhibition time is 9-12 September and its exhibition area is about 350,000 sqm. There will be about 3,000 enterprises from 25 countries and regions participating in the exhibition, in addition, there will be hundreds of linked events — Shanghai Home Design Week, the 5th Shanghai International Interior Design Festival and exhibition-store linkage and so on, to be conducted outside the main exhibition hall, extending from furniture industry to home furnishing field. Thus the whole exhibition will create a new historical peak by virtue of high level of exhibitors and abundant products.

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One exhibition with most globally contemporary furniture participating exhibitors
According to statistics, at present, there has been 1,279 contemporary furniture exhibitors confirmed to participate in Furniture China 2015, which will be held in Pudong, Shanghai, creating a new historical peak, and increasing by 19.09% comparing with that of the last year, and it is really difficult to realize such an increase under such enormous pressure where two furniture exhibitions will be held during the same period in the same city. The quantity of contemporary furniture exhibitors for important exhibitions held in the first half of this year are shown as follows (data source: official show catalogue):

  • In March International Famous Furniture Fair (Dongguan) 829
  • In March China International Furniture Fair (Guangzhou) 663
  • In April iSaloni (Milano) 854

For this purpose, the exhibition organizers show that: the quantity of contemporary furniture exhibitors is the core competitiveness for attracting nearly one hundred thousand audiences from 160 countries and regions at home and abroad for Furniture China. Such core competitiveness is a solid foundation which has been laid since it was transformed into an export-oriented type in 2000; it has also been promoted by the purchase demand of ten thousand of overseas buyers to China for purchase. Along with the introduction of the exhibition policy on “High-end Domestic Sales” by the exhibition in 2009, such competitiveness has been pushed into to a higher altitude further. In 2011, the exhibition started to advocate “Original Design” vigorously. From Hall W5 Design Hall to Design of Designers (DOD), such core competitiveness has been pushed into to a bran-new altitude.

Global Fashion Blooming in Pudong
For Furniture China held in Pudong, it also has one large advantage which can’t be matched, namely, 220 overseas brands from 25 countries and regions. In this year, Turkey and Australia joined in, so the number of overseas exhibition group is concerned adds up to 9 countries. The majority of such overseas brands are furniture brands which have enjoyed a high reputation at abroad, and Furniture China held in Pudong annually becomes their first choice for entering Chinese market, such as LigneRoset, Parisot, Alsapan, Sifas, Gautier, CountryCorner, Meubar, Evan, VincentSheppard and Verdon. In addition, there are oversea furniture enterprises from Switzerland and Brazil newly joining the ranks of overseas exhibitors; therefore, it could even be a grand meeting of global home furnishing brands, and it will bring audiences more diverse and internationalized trade choice.


Exhibition Service
On exhibition service and guidance, the organizer assists the visitors who come to attend the Furniture China 2015 in their visa application to China. The invitation letter service is open to foreign visitors at the beginning of June till the end of August. Moreover, airport pick-up shuttles are provided by the organizer free of charge during the exhibition period. Discounts are also available and offered to visitors on airfare and hotel accommodation if reservations are made in advance with the official partners of Furniture China 2015.

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